SEO 2016, learn search engine optimization, R. L. Adams
Type
Label
SEO 2016, learn search engine optimization, R. L. Adams
Language
eng
Index
no index present
Literary Form
non fiction
Main title
SEO 2016
Oclc number
930838177
Responsibility statement
R. L. Adams
Sub title
learn search engine optimization
Summary
Google's search engine has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age, Trust in Authority, Trust in Content, Relevancy. In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules
Target audience
adult
resource.variantTitle
Learn search engine optimization