Incoming Resources
- For the culture, the power behind what we buy, what we do, and who we want to be, Marcus Collins
- The invisible brand, marketing in the age of automation, big data, and machine learning, William Ammerman
- Everybody writes, your go-to guide to creating ridiculously good content, Ann Handley
- Marketing is about making money, Scott Francis
- Alchemy, the dark art and curious science of creating magic in brands, business, and life, Rory Sutherland
- Marketing for dummies
- Different, escaping the competitive herd, Youngme Moon ; illustrations by Lynn Carruthers
- Marketing 4.0, moving from traditional to digital, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Digital marketing for dummies, by Ryan Deiss and Russ Henneberry
- The revenge of analog, real things and why they matter, David Sax
- Marketing made simple, a step-by-step storybrand guide for any business, Donald Miller with Dr. J.J. Peterson
- Word of mouth marketing, how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
- Direct selling for dummies, by Belinda Ellsworth
- This is marketing, Seth Godin
- We are all weird, the myth of mass and the end of compliance, by Seth Godin
- The ultimate marketing plan, target your audience! get out your message! build your brand!, Dan S. Kennedy