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The Resource Practical Web Analytics for User Experience

Practical Web Analytics for User Experience

Label
Practical Web Analytics for User Experience
Title
Practical Web Analytics for User Experience
Creator
Subject
Summary
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
http://library.link/vocab/creatorName
Beasley, Michael
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Computer Technology
  • Nonfiction
Label
Practical Web Analytics for User Experience
Instantiates
Publication
Control code
OVERDRIVE:6cee25e6-a906-45d1-9532-8a0f1e7f2497
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780124046948
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Practical Web Analytics for User Experience
Publication
Control code
OVERDRIVE:6cee25e6-a906-45d1-9532-8a0f1e7f2497
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780124046948
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

  • Menasha Public Library (Elisha D. Smith)Borrow it
    Elisha D. Smith Public Library 440 First St, Menasha, WI, 54952-3191, US
    44.2029583 -88.4479345
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